4 Ways Leaders Prioritize When Backlogs Never End

4 Ways Leaders Prioritize When Backlogs Never End

April 18, 2025
Minimalist illustration of four interlocking shapes symbolizing prioritization and leadership focus
Last updated: May 21, 2025

Human-authored, AI-produced  ·  Fact-checked by AI for credibility, hallucination, and overstatement

The Infinite Engineering Backlog: A Leadership Reality Check

If you’ve ever led an engineering team—whether during the adrenaline rush of hypergrowth or through the slow grind of a downturn—you know the feeling: the backlog never really shrinks. No matter how many features you launch or bugs you crush, there’s always another request, another “urgent” ticket, another what-if. That endless list has a way of humbling even the most seasoned leaders. I learned this lesson early on, and I’m still reminded of it nearly every week.

There’s a moment that sticks in my mind. We were about to wrap up a major project and a teammate, half-laughing, asked, “Do you think we’ll finally run out of things to do?” I just smiled: “It would take us five years to do everything I wish we could.”

I used to chase the dream of catching up—nights and weekends spent combing through backlogs, convinced that if we just pushed a little harder, maybe one day we’d see the end. But here’s what I learned: the finish line keeps moving.

The challenge isn’t about working longer or harder. It’s about prioritization—developing the discipline and clarity to choose what truly matters, and, just as importantly, letting go of what doesn’t.

That shift is what keeps teams healthy, focused, and able to deliver meaningful results in the long haul.

Why Prioritization, Not Productivity, Is What Matters

The truth is, no engineering team has ever been “done.” New ideas arrive faster than old ones leave. If you let your backlog dictate your priorities, you’ll always feel behind—and your team will too. The real job is to take ownership of where you focus your energy.

One framework I keep coming back to is the Eisenhower Matrix: sorting tasks by urgency and importance. When you start seeing the backlog through this lens, you protect your team’s attention from being hijacked by whatever shouts the loudest, and instead direct it toward work that actually moves the needle.

As I’ve said before, execution is the core job of an engineering manager—delivering outcomes, not just output. That means figuring out where your team’s time is best spent right now, not just grinding through tickets.

Top-performing tech companies target up to 70% of engineers’ time on high-leverage product work—because that’s where real value gets created (measuring software developer productivity).

If you’re curious about the broader responsibilities and behind-the-scenes impact of engineering management, consider exploring what engineering managers really do—beyond standups. Understanding these invisible drivers can help clarify where prioritization fits in your leadership toolkit.

From Chasing Done to Choosing Enough

For years, I bought into the illusion that if I just worked a bit harder or stayed a little later, we’d finally reach the bottom of the pile. The harder I chased “done,” the further away it seemed to get. Eventually, exhaustion forced me to face reality: progress never actually brought us closer to finished.

Everything changed when I stopped chasing completion and started focusing on impact. “Enough” became my new target—not as a cop-out, but as a standard for meaningful progress. Instead of hoping for an empty backlog, I started asking which work actually mattered for our business and users.

This wasn’t just a productivity hack; it was a mindset overhaul. Letting go of the idea of catching up freed my teams and me to put our energy where it counted most. We stopped treating every ticket as equally urgent and began having honest conversations about value and alignment.

One dilemma I’ve seen time and again: “We have two big opportunities in front of us. If we say yes to international expansion, we’ll have to slow down product innovation; if we go all-in on AI, we miss our chance in Europe. What’s the right call?” (case study on prioritization dilemmas)

These moments are where prioritization gets real—not choosing between good and bad, but between good and good. The risk is trying to do it all and burning out in the process.

Ultimately, it’s about outcome-driven thinking: setting goals based on results achieved because of your actions—not just tallying up completed tasks.

For example, instead of “make five sales calls per day,” try “increase sales by 10% next quarter by deepening client relationships.” This approach ties action directly to impact (outcome-driven goals).

A SaaS company I worked with made this shift by moving from obsessing over bug counts to focusing on customer retention metrics. By prioritizing features that genuinely improved user satisfaction—even if some bugs lingered—they saw measurable gains in loyalty.

If you’re interested in how impactful leadership transforms busyness into true influence—and why that matters for prioritization—see the shift leaders make from busy to impactful.

Four Practical Strategies for Engineering Prioritization

So how do you turn these principles into action? Over time, I’ve honed four strategies that help teams focus on high-impact work. Prioritization isn’t about working harder—it’s about working smarter.

Let me pause here—because this is where most folks jump straight to tactics and skip the mindset work. In my experience, that pause is where everything starts to change.

A mental model I lean on is Opportunity Cost Awareness. Every “yes” costs something else. When you really internalize that trade-off, you start looking at new requests differently—more intentionally.

Conceptual diagram showing opportunity cost trade-offs
Image Source: Swim Lane Template – Cross Functional Diagram
  1. Learn What Matters

    Effective prioritization starts with clarity—not guesswork or gut feeling, but deliberate inquiry. Zoom in and out: what matters today? This week? This quarter? This year? Don’t just assume; validate your assumptions by talking with stakeholders at every level—leadership, your team, and customers.

    I strongly recommend setting aside half an hour each week just to reassess priorities across all timeframes. Ask yourself: does our top priority still match where we can make the biggest difference? Have customer needs shifted? Has leadership changed course?

    Structured tools like RICE or MoSCoW can help you make decisions consistently. The RICE Model (Reach, Impact, Confidence, Effort) is one of my favorites for product calls (RICE scoring model explained). Having a repeatable process for gathering input avoids drift and keeps everyone focused on what really matters.

    And don’t overlook the power of asking “why?” repeatedly—the Five Whys technique exposes what’s driving your choices beneath the surface.

    To deepen your approach to clarifying expectations and aligning priorities across levels—especially when things get murky—check out navigating expectations as an engineering leader.

  2. Embrace Emotional Triage

    Not all work deserves equal energy—or even attention. Some requests are clear yeses; others are hard nos; most live somewhere in between. The real art is knowing which bucket each item falls into.

    My go-to system? Label every task as Do Now, Defer, Delegate, or Drop. For each item in your backlog (and every new request), make a conscious call about its fate. It’s simple but powerful: structure brings calm to chaos—and gives people permission to let go without guilt.

    The Stop-Start-Continue method also helps teams course-correct as priorities evolve.

    But here’s what’s often missed: emotional triage isn’t just tactical—it’s cultural. When leaders model discernment in where they invest their energy (and what they’re willing to let go), teams feel empowered to do the same without shame.

    The process of letting go often surfaces difficult emotions—especially for high-achieving teams who value completion and ownership. Developing change resilience as an engineering leader can help you and your team turn those challenges into opportunities for growth rather than frustration.

  3. Lead by Modeling Calm Clarity

    Your team takes its emotional cues from you—not just in what gets prioritized but in how those decisions are communicated. If you’re frazzled or reactive about shifting plans, your team will be too. But when you show calm clarity—even amid chaos—that sense of steadiness spreads.

    One habit that’s made a huge difference for me: narrate your prioritization decisions out loud during high-stress moments or deadline changes. Don’t retreat into your head or leave your team guessing; instead, explain why you’re making certain calls and which criteria matter most right now.

    Transparency here builds trust and helps everyone get more comfortable with ambiguity—and change—over time.

    Staying unflappable as priorities shift isn’t always easy (I’ve had my share of tough days), but it sets the tone for everyone else.

    To explore practical ways to build credibility and foster trust—even when tough calls are needed—read about how real leaders build unshakeable credibility.

  4. Reprioritize Without Wrecking Morale

    Change is constant in engineering—priorities will shift (sometimes overnight). Great leaders help their teams pivot without losing momentum or morale.

    When priorities change—and they will—be specific and clear about why. Show your team what comes next and take time to recognize the effort behind previous work—even if projects are paused or redirected.

    Clear communication isn’t just logistical; it’s about respect and acknowledgment. Change stings less when people know their contributions mattered—even if the roadmap has moved on.

    I’ve seen teams turn disappointment into learning by running retrospectives focused on lessons from deprioritized projects—using closure as fuel for future improvement rather than letting frustration fester.

    Prioritization matrix chart for visualizing shifting priorities
    Image Source: Kaizen Pick Chart Template PowerPoint

    If burnout risk looms during repeated pivots or shifting priorities, it’s worth learning how to lead for sustainability and prevent team burnout so performance stays high without sacrificing well-being.

Overcoming Emotional Barriers to Letting Go

Letting go—dropping tasks or shelving projects—can be unexpectedly emotional. As engineers and leaders, many of us are wired to finish what we start and solve every problem we spot. The idea of leaving work undone can feel like failure or neglect.

But honestly? Clinging to everything isn’t sustainable—or healthy—for anyone involved. Building resilience means learning how to make tough choices without carrying unnecessary guilt.

  • Normalize Incompletion: Talk openly about the impossibility of doing it all. Make it clear that letting go is maturity—not defeat.
  • Reflect on Impact: Remind everyone that value comes from outcomes—not just output or busywork.
  • Encourage Psychological Safety: Foster an environment where people can admit when they’re overwhelmed or uncertain without fear.
  • Ritualize Closure: When dropping a project, pause to acknowledge its journey—even if unfinished—before moving forward.

Mindfulness habits—regular reflection or journaling—help process discomfort around unfinished work and keep focus where it counts.

These practices foster healthier relationships with change and build teams that bounce back stronger after tough decisions.

If you’re seeking actionable steps to build deeper trust within your team—especially when navigating change—explore the 8-part playbook for building trust within teams for proven rituals that support psychological safety and ownership.

Making Prioritization a Team Habit

Prioritization shouldn’t be a once-a-quarter solo activity—it needs to become part of your team’s operating system. When prioritization becomes habit—shared, transparent, continuous—it prevents misalignment and burnout even as plans evolve.

  • Regular Alignment Rituals: Start each week with a quick check-in on priorities at every level—personal, team, organization-wide.
  • Transparent Decision-Making: Use open forums so everyone can see not just what was decided but why.
  • Recognition for Focus: Celebrate not only what gets done but also smart choices to defer or drop lower-value work.
  • Feedback Loops: Invite honest feedback on how priorities are set—and adjusted—as circumstances change.

Working Agreements—collaboratively defined team norms—can codify these rituals so everyone shares both understanding and ownership when priorities shift.

For more on establishing feedback-rich cultures that reinforce alignment as priorities evolve, see building a culture of feedback: 5 proven steps.

The result? Teams become more adaptable and less prone to burnout—and much better at sustaining high performance through all kinds of change.

Reflections and Next Steps

If you’ve ever stared at an endless backlog wondering if you’d ever catch up—you’re in good company. Every engineering leader faces this crossroads sooner or later. The breakthrough comes when you realize success isn’t about doing everything; it’s about choosing what matters most for your team and business right now.

Take a moment for yourself: When did you first realize you’d never get it all done? How did that realization change how you lead?

  • Block out weekly time for priority reassessment across all horizons.
  • Practice emotional triage—not every task deserves equal energy.
  • Model calm clarity when things shift unexpectedly.
  • Make reprioritization transparent—and empathetic.
  • Normalize unfinished work as part of growth.
  • Build these habits into your culture so they stick through any project or sprint cycle.

“Progress over perfection” has become my personal mantra as an engineering leader—and I’ve seen firsthand how powerful it is for teams who want sustainable excellence without burning out along the way.

Prioritization isn’t about cramming more onto an already-full plate—it’s about making intentional choices that maximize value while protecting energy and morale. The infinite backlog won’t disappear—but with practice and conviction, you can shape it into a tool for clarity instead of a source of overwhelm.

Embracing prioritization is ultimately an act of leadership courage: choosing clarity and impact over busyness and stress. Every intentional choice shapes not just your product but your team’s experience—and their growth as leaders themselves. And that journey always starts with one thoughtful decision.

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  • Frankie

    AI Content Engineer | ex-Senior Director of Engineering

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